For high-quality products that require a great deal of design and knowledge, you need the right supplier. But finding one can be difficult, especially in Asia. Jeroen Hoetink, owner of Thebalux, explains: "Before we started working with We R Asia, we were already producing a number of items in Asia, through several intermediaries. We quickly realised that it is crucial to know exactly who you are doing business with. With We R Asia as an intermediary, we have found the right suppliers, and together with them we can ensure reliability and continuity in this relationship."

In addition to being the link between Thebalux and the supplier, We R Asia also assists with product development: ‘We can submit our requirements to We R Asia, and the project managers then actively contribute ideas about our products. They consider how we can further develop them, but also what new products we can create. In addition, the local teams in Asia also ensure the quality of our products.’